Well, we are just 6 weeks out from the best and brightest International Conference on innovation in new product development. PDMA International Conference does a great job on presenting the "how-to's" of NPD and attracts some of the smartest minds in the space. Experts in their own right, take a look at the keynotes: Marissa Mayer, VP Search Products & User Experience from Google; Joe Ferry, Global Head of Design of Virgin Atlantic; Martin Schlatter, VP& Global Chief Marketing Officer, Wm. Wrigley Jr. Company; Sir Ken Robinson, Author of "Out of Our Minds: Learning to be Creative"; Mauro Pennella, VP Global Brand Innovation, Diageo; and Alex Wipperfurth, Author of "Brand Hijack, Marketing Without Marketing".
Why do they come? Here's a direct quote from one of the keynote speakers: "I recommend the PDMA International Conference as a great opportunity to meet and network with Innovation Experts and discuss ways to improve on our common search for increasing the impact of innovation in our companies."
And it's true. PDMA International Conference is unmatched in its networking - bringing together academia and professionals under one roof. The smartest minds in the space.
Wednesday, August 15, 2007
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